The Drift brand is not the market leader in the action camera market; that accolade belongs to Go-Pro. But because Drift came later, and has been able to learn from the market leader's mistakes and weaknesses, we think they have invented a product that is certainly better packaged, and which has a number of advantages. Drift's dimensions and format makes it less obtrusive. Its 360° rotating lens also gives greater flexibility, whilst its integral screen lets you see what you are shooting. There are a number of models in the range and, like Go-Pro, the HD images it captures are amazing.