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Belstaff

 

 

Belstaff can lay claim to being one of the oldest producers of protective wear for motorcyclists. Based originally in Stoke on Trent, they made sturdy biking gear for the working man. After the company got into financial trouble, it was acquired by its Italian distributor, who successfully turned it into a high fashion brand. But the new owners realised the importance of continuing to make a serious range of gear for the motorcyclist; and this they did under the Pure Motorcycle Collection sub-brand. Arguably, there's no cooler motorcycle clothing brand out there, although the company's greatest strength  is still its wax cotton jackets.  Their gear is as well made and rugged as any you will find. It is proper, as Guy Martin would say. But it is a premium brand, and it is priced accordingly. The company moved into Austrian hands in 2011.