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The King of Cool


The King of Cool as a business and website grew out of our fascination with all things Steve McQueen. He was a car racer, and a very competent bike racer, but it was his innate sense of style that we admired so much. And we were clearly not alone, for every product we created or offered with a McQueen connection seemed to connect also with out customers. And so the King of Cool website was born. It’s not just about bikes. It’s about all products connected with the King of Cool, and/or the characters he portrayed in his films. He was a cool guy, and anybody who wants to share in that cool can do so with the collection of gear we have put together. You’ll like it.

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